Jones Cherry

So I have heard mixed things about Jones Soda, that they do some gimmicky type themed flavours, that they are all about the marketing, that their product doesn't stand up to the hype. I did a little more investigating for myself and found out the hard facts. They do a whole lot of limited run sodas, they change their label designs all the time, they use cane sugar they also let you design and buy your own labels. This may all sound like useless marketing bullshit but this time round, I don't mind. It's kind of hard to get Jones in Melbourne and at some point I might be jaded enough to turn down a casserole flavoured soda but for now I'm just gonna go with it and caught up in the whimsical world of Jones.

Asthetically, the bottle looks like what it is, a hip, independant soda company, complete with ever-changing black & white photo. The soda has a nice deep red colour and the whole package looks pretty damn good. It has the smell of a typical cherry drink, your average Cherry Coke type deal. All pretty standard issue so far, but wait, just wait for the taste my friends. The closest thing I can compare it to is some sort of musical symphony. It starts out quietly with barely any mouth taste then it builds into a crescendo of a flavour that is a mix between normal cherry soda flavour and real cherries, then the aftertaste takes over and slowly fades out to nothing over the next 25 seconds or so. No lingering taste, just an awesome experience. Then, just when you thought it was all over, just as the aftertaste has gone, my mouth starts watering, really wanting another mouthfull. I thought it must have been just because it was such a delicious drink that I wanted more, but then it happened again, and again. Just as the flavour fades my mouth starts watering and I desperately want another drink. I don't know what kind of crack Jones is putting in their soda but I don't care because it certainly makes for a tasty beverage.

This was one of the best sodas I have tasted in my life thus far and I've only had one bottle but I'm a full blown Jones soda convert. I can't wait to taste more.

91/100

-DM

Available at Sugar Station.